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Trump’s tariff pledges rattle US, European auto shares

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Volkswagen ID. Buzz is displayed at the Los Angeles Auto Show in Los Angeles, California, U.S.
European automakers fall as Trump pledges tariffs. Volkswagen ID. Buzz is displayed at the Los Angeles Auto Show in Los Angeles, California, U.S. November 21, 2024. REUTERS/David Swanson/File Photo

LONDON (Reuters) – Shares of U.S. and European automakers dropped on Tuesday after President-elect Donald Trump pledged big tariffs on Canada, Mexico and China, fueling concerns of a damaging trade war.

Trump said in a post on Truth Social he would impose a 25% tariff on all products from Mexico and Canada, and an additional 10% tariff on goods from China, on his first day in office in January.

“If implemented, this would spell disaster for the U.S. auto industry and Detroit Three manufacturers, all of whom import significant numbers of vehicles from Canada and Mexico, as well as Volkswagen and other European OEMs,” Bernstein analyst Daniel Roeska said in a note.

“But given the wide-ranging negative implications for industrial production in the U.S., we expect this is unlikely to happen in practice.”

Shares of U.S. automakers General Motors and Ford Motor were down 7.8% and 2.6%, respectively. Toyota Motor’s U.S.-listed shares were down 1.5%.

Among European automakers, Jeep maker Stellantis and Volkswagen were down about 4% and 2%. A basket of autos and parts stocks was the worst-performing sector in Europe, down 1.84% versus a 0.65% fall for the broader STOXX 600.

Stellantis declined to comment on Trump’s post, while rivals Ford, GM and Toyota did not immediately respond to requests for comment.

Last week, GM CFO Paul Jacobson said the automaker had some assets in Mexico.

“We’re going to continue to work with the administration because I think our goal is very consistent with what the administration’s goal is in terms of U.S. jobs and what that can mean,” he told a Barclays conference when asked about potential tariffs.

Ford CFO John Lawler said last week the automaker would have to see what level of tariffs were imposed and decide on pricing.

In a note published last week, Evercore ISI said every 10% tariff on Mexico is a 20% earnings-per-share risk for GM, and 10% for Ford.

“We estimate that each extra 1pp on tariff could impact pre-tax profit by ~Eu160mn or 1.4% of 2025 expectations,” Italian broker Intermonte said on Stellantis.

About a quarter of vehicles sold by Stellantis in North America are made in Mexico.

German luxury brand BMW’s shares fell 1%. Volvo Car was down 2.5% and Daimler Truck dropped 4.6%.

Shares of auto suppliers took a hit too. Canadian company Magna International’s U.S.-listed shares fell 3%, while Aptiv and Borgwarner fell 2.7% and 2.1%, respectively.

(This story has been corrected to say that about a quarter of Stellantis’ vehicles sold in North America are made in Mexico, not Mexico makes up about a quarter of Stellantis’ North America sales, in paragraph 13)

(Reporting by Samuel Indyk, Lucy Raitano, Nathan Gomes; Editing by Amanda Cooper, Maju Samuel and Devika Syamnath)

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