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Japan’s Honda eyes launching sub-$30,000 EV in North America, Nikkei says

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FILE PHOTO: A Honda logo is seen during the New York International Auto Show, in Manhattan, New York City, U.S., April 5, 2023. REUTERS/David 'Dee' Delgado/File Photo
FILE PHOTO: A Honda logo is seen during the New York International Auto Show, in Manhattan, New York City, U.S., April 5, 2023. REUTERS/David 'Dee' Delgado/File Photo

TOKYO (Reuters) -Japan’s Honda Motor plans to launch a small electric vehicle priced below $30,000 in North America by as early as 2026, the Nikkei newspaper said on Tuesday, as it plays catch-up in the battery-powered car market.

The automaker will produce the low-cost model locally, the Nikkei said, adding it will roll it out as part of its upcoming “Honda 0 Series” global EV lineup.

A Honda spokesperson said that while the automaker aims to release an EV priced below $30,000 as an entry-level model as part of the series, the company has not made any decision yet on whether to release that model in North America.

Organizations

Japan’s second-biggest automaker has been slow to step up sales of battery-powered vehicles, lagging behind U.S., European and Chinese rivals, including Tesla, Volkswagen and BYD.

The company is striving to have battery-powered and fuel-cell vehicles make up all of its new car sales by 2040.

(Reporting by Daniel Leussink; Editing by Kirsten Donovan)

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