Thursday, 12 December 2024
Home Topics Transport Automotive What are EV startups doing to ride out weak demand?
AutomotiveBusinessElectric Vehicles (EVs)News

What are EV startups doing to ride out weak demand?

73
Fisker Ocean electric SUV vehicles are shown at one of the company’s sales, service and delivery centers in Vista, California, U.S., May 22, 2024.   REUTERS/Mike Blake/File Photo
Fisker Ocean electric SUV vehicles are shown at one of the company’s sales, service and delivery centers in Vista, California, U.S., May 22, 2024. REUTERS/Mike Blake/File Photo

(Reuters) -Fisker filed for bankruptcy protection on Monday, the latest electric-vehicle startup to succumb to fundraising difficulties, slow sales, as well as supply chain and distribution challenges.

Demand has been weak for Fisker’s flagship Ocean electric SUV. The company cut jobs and paused investments to slow cash burn, partnered with dealerships to boost sales and desperately sought an investment from a major automaker to stay alive. None of that worked.

Other U.S. EV startups are lowering manufacturing costs, laying off workforce, and racing to develop cheaper models to navigate a slump in demand due to steep borrowing costs.

Organizations
Topics

RIVIAN AUTOMOTIVE

Rivian this year shut down its assembly line for weeks to retool the facility – a move meant to reduce costs and help the maker of R1S SUVs and R1T pickup trucks turn profitable.

To boost demand and increase efficiency, Rivian recently announced the second generation of vehicles with new drive units, upgraded software and fewer parts.

After shying away from cutting the price of its vehicles last year, Rivian in February introduced lower-range options for its existing cars.

The startup has focused on reducing its cash burn by re-negotiating supply contracts and building some components in-house. Rivian posted cash and cash equivalents of $5.98 billion for the first quarter, compared with $7.86 billion in the fourth quarter.

In March, Rivian also introduced its smaller, less expensive electric R2 SUVs and R3 crossovers with plans to start producing the R2 at its existing U.S. factory to hasten deliveries in the first half of 2026.

LUCID GROUP

Lucid Group said in May it will reduce its workforce in the United States by 6%. The company has missed analysts’ expectations for revenue for six straight quarters.

It has slashed the price of the Lucid Air Pure and is including two years of free scheduled maintenance and charging allowance as an incentive.

Lucid in November unveiled its Gravity SUV that will start under $80,000 and is expected to go into production late this year.

To attract a larger customer base, Lucid, backed by Saudi Arabia’s Public Investment Fund, is set to start production of a more affordable mid-size car in late-2026 with a price point of around $50,000.

Lucid ended the first quarter with cash and cash-equivalents of $2.17 billion, compared with $1.37 billion in the fourth quarter of last year.

NIKOLA

Nikola is pivoting to big rigs powered by hydrogen, after some of its battery-electric trucks caught fire in August and forced a recall.

The company expects up to $170 million in truck revenue for 2024 with a target to sell 450 units this year, including its hydrogen fuel cell electric trucks.

Nikola’s cash and cash equivalents at the end of the first quarter was $345.6 million, down from $464.7 million in December.

(Reporting by Priyanka.G and Akash Sriram in Bengaluru, and Abhirup Roy in San Francisco; Editing by Sriraj Kalluvila, Maju Samuel, and Sayantani Ghosh)

Related Articles

FILE PHOTO: A small toy figure and gold imitation are seen in front of the Newmont logo in this illustration taken November 19, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
BusinessCritical MineralsEconomyMiningPolitics

Mexico’s Newmont optimistic about talks on mining royalties hike

Newmont's Mexican division says it sees an "openness for dialogue" from the...

FILE PHOTO: A view shows a Microsoft logo at Microsoft offices in Issy-les-Moulineaux near Paris, France, March 25, 2024. REUTERS/Gonzalo Fuentes/File Photo
BusinessEconomyElectric Vehicles (EVs)Regulations

Microsoft expects $800 million impairment charge in Q2 2025 over General Motors’ Cruise exit

Microsoft to take $800M hit from Cruise shutdown, reflecting tech industry's struggles...

FILE PHOTO: General Motors chair and chief executive officer Mary Barra participates in an Economic Club of Washington discussion on "the transformation of the automotive industry to an all-electric future, the path to autonomous vehicles, and the recent negotiations with GM's workforce" in Washington, U.S., December 13, 2023. REUTERS/Elizabeth Frantz/File Photo
AutomotiveBusinessEconomyElectric Vehicles (EVs)FinanceIndustry

Wall Street mostly upbeat on GM’s decision to pull the plug on Cruise

GM's Cruise shutdown signals Wall Street's waning patience with autonomous vehicle investments...

Jeff Gustavson, President of Chevron New Energies, speaks during the Reuters NEXT conference, in New York City, New York, U.S., December 11, 2024. REUTERS/Brendan McDermid
BusinessCarbon ManagementElectricityNatural GasOil

Big oil eyes powering big tech’s data center demand

This comes after Exxon Mobil said it is adding carbon-capture to natural...

Login into your Account

Please login to like, dislike or bookmark this article.