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Home Mary Kay Inc.任命Lucy Gildea博士為品牌與科學長

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Mary Kay Inc.任命Lucy Gildea博士為品牌與科學長

達拉斯--(BUSINESS WIRE)--(美國商業資訊)-- 為了促進未來成長,美妝品牌和創業代表性公司Mary Kay Inc.今天宣布任命Lucy Gildea博士為品牌與科學長。 Gildea與她新近籌組的跨職能團隊將率先採用嶄新營運模式,強化Mary Kay的全球品牌與科學技術,旨在提升40多座市場的成長與顧客忠誠度。Gildea將運用她擴大的權限,在高影響力的產品組合支持之下,跨所有平台和地理區域塑造一致且強有力的品牌認同、形象與戰略,滿足消費者不斷變化的需求。她和她的團隊將透過參與策略活化品牌,掌握下一代企業家的力量,並藉著傳播品牌故事贏得消費者的喜愛。 「Lucy將憑藉著她在科學與美妝創新方面的專長以及顧客至上的原則,領導我們向未來轉型的策略。這個脫胎換骨的全球品牌與科學機構讓獨立銷售人員能與客戶分享變革後的品牌體驗,並以個人美容顧問的身分發展事業,充分發揮直銷的獨特價值主張,讓我們共同分享事業成功。」Mary Kay執行長、Mary Kay Ash的孫子Ryan Rogers說。 自從在2017年加入Mary Kay之後,Gildea全心鑽研如何透過產品創新與改善組...

Read the full news release here

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