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Home News Arbor Day Foundation Brand Evolution Unites People Behind a Belief in a Better World

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Arbor Day Foundation Brand Evolution Unites People Behind a Belief in a Better World

LINCOLN, Neb.--(BUSINESS WIRE)--The Arbor Day Foundation is evolving its brand to create more deliberate connections between the people it activates around the world with trees to help combat some of today’s most complex challenges. “We are bold enough to believe in a better world for all of us,” said Dan Lambe, chief executive of the Arbor Day Foundation. “But to do something bigger than any of us, takes all of us, and trees are one of the few things people can unify behind. This is the moment...

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