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Home Mary Kay Inc.任命Lucy Gildea博士为首席品牌与科学官

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Mary Kay Inc.任命Lucy Gildea博士为首席品牌与科学官

达拉斯--(BUSINESS WIRE)--(美国商业资讯)-- 为助力未来增长,著名美容与创业公司Mary Kay Inc.今日宣布任命Lucy Gildea博士为首席品牌与科学官。 Gildea及其全新设计的跨职能团队将开创新运营模式,以推动Mary Kay的全球品牌与科学发展,从而在超过40个市场中实现增长并提高客户忠诚度。在其扩展职务中,Gildea将塑造强大的品牌标识、形象和策略,确保在所有平台和地区保持一致,并通过能够满足消费者不断变化需求的强大产品组合提供支持。Gildea及其团队将致力于激活品牌,运用参与策略并借助下一代创业者的力量和引发共鸣的品牌故事讲述来赢得消费者的青睐。 “凭借她在科学和美容创新方面的专业知识以及以客户为中心的方法,Lucy将领导我们迈向未来的战略转型。新的全球品牌与科学组织将为我们的共同业务成功做出贡献,帮助独立美容顾问能够向客户分享变革性的品牌体验,并作为个人美容顾问蓬勃发展,从而加强直销的独特价值主张,”Mary Kay首席执行官、Mary Kay Ash.的孙子Ryan Rogers表示。 自2017年加入Mary Kay以来,Gildea...

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