Aug 3 2023
Washington, D.C.—The Nuclear Energy Institute (NEI) announces the launch of its new "Generation" advertising campaign, featuring nuclear energy as the foundation for building a better tomorrow for future generations. With nationwide reach, the campaign provides a clear picture of the important role nuclear energy will play in a clean energy future through innovation in nuclear technology. The creative is a shift as the industry prepares to deploy new nuclear designs to meet climate and energy security goals.
The "Generation" campaign emphasizes the longstanding value of nuclear energy in reliably providing clean power 24/7/365 throughout the decades. As demand for clean energy grows, the potential for new nuclear energy is rising, with reports from McKinsey and the Department of Energy predicting capacity to triple by 2050. In response, policymakers are increasingly facilitating the emergence of next-generation nuclear plants and embracing new technologies that will make nuclear energy more affordable and easier to implement, paving the way for a clean energy future.
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"We are thrilled to launch the 'Generation' campaign, a bold step in showcasing nuclear energy as the solution for a brighter and cleaner future. As demand for carbon-free energy continues to rise, the nuclear energy industry stands ready to lead us toward a sustainable and prosperous tomorrow. This campaign reminds America of nuclear’s role over the decades to keep the lights on in our homes, schools, and businesses rain or shine, day or night. Choosing nuclear energy as the foundation of our clean energy future means a better world for generations to come," said Maria Korsnick, president and chief executive officer of NEI.
NEI's "Generation" advertising campaign, featured on CNN, in The New York Times, and on social and streaming platforms, invites viewers to consider a future built for the next generation and highlights nuclear energy as an essential component. The advertisement can also be found on NEI’s website and YouTube, as well as its social media under the hashtag #Generation.
Chizi Odidika
MEDIA RELATIONS MANAGER
Read the full news release here
