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Home Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label in Expanded Adtricity Program

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Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label in Expanded Adtricity Program

IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced a significant expansion of its flagship sustainability program, Adtricity. At the core of this expansion is the groundbreaking Supply Decarbonization Initiative, which ensures that ad campaigns executed through Viant’s demand-side platform (DSP) are powered by 100% renewable energy. This initiative extends to Viant’s entire programmatic supply chain, including supply-s...

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